Here we share our knowledge.
Here we share our knowledge.
The so called bounce rate can be a significant indicator for a website’s performance. However a high bounce rate doesn’t necessarily mean that a page is underperforming. While it can be a marker for problems like “The page’s content doesn’t fit its heading” it could as well also mean “User quickly find what they have been looking for!”.
In the following we will take a closer look at how to determine which category fits certain pages. Read more
Over the last few years the palette of social media platforms has grown more and more diverse and colorful. Everyday content is being shared, liked and commented on a rising number of channels. These channels pose a great, cost efficient opportunity to businesses to engage huge audiences and win over new target groups.
A successful placement on social networks has already helped numerous brands and business to big-time breakthroughs.
While maintaining an active presence on social networks is highly advisable for any kind of business, it is definitely worth taking some time up-front researching each platform’s quirks and features to single out the best suited channels for your own brand.
Each platform got its own dynamics, demographics and thematic focuses. Finding the optimal mix for one’s own social media strategy is the key to minimize resources needed while maximizing reach and marketing effects.
To help you find the ideal social media channels for your brand we profiled the currently most attractive platforms in this market.
“There is no such thing as bad advertisement” – What may have been true in times long gone doesn’t apply to the internet age anymore. Not only does the web grant each single user a much greater coverage and outreach it also never forgets.
Back in the days an unsatisfied customer would have aired her displeasure by telling friends and family about the unpleasant service or the bad quality of a product. Days later the whole issue would have been forgotten for good.
Whenever a company had gotten bad press it surely had to go through tough time and had to manage a lot of backlash, but sooner or later the accusing article would have been lost in the news archives and vanished from the collective memory.
With some luck the company name would even have stuck to some people’s minds and over the time have left a fuzzy somewhat unseizable yet neutral image, which brings us back to the opening statement.
These days a single user can already do some heavy damage to a company’s reputation. A negative review is easily written and may in the worst case start an actual shitstorm when amplified through the echo chambers of social media.
There are many reasons why you should transfer your static homepage to the content management system (CMS) WordPress – for more flexibility or to save some working time – CMSs have for sure many advantages.
Besides all the positive aspects there are also some dangers such a change bears. In this article you will find out what you have to be aware of in such a changeover.
To put it short: Duplicate Content is content, that can be found online on more than a single website, meaning it can be accessed via multiple URLs.
Why is it bad?
It’s hard for search engines to determine which content is the best match for a specific search query. Should there be multiple websites with the same or very similar content, Google will make sure not to show all of these in its result pages. It will rather try to determine which page is the original source and thus granting it a higher relevancy. This can be bad news for a website, as all pages with duplicate content will have to share relevancy score and consequently will lose significance and ranking positions.
While a good idea constitutes the starting point for any working content marketing campaign, it is but one aspect which partially influences the potential success of a campaign. There are quite a few obstacles to be overcome along the way in the process of creating and executing a campaign: calculable and incalculable risks, proper timing and random variables. The amount of control to be gained over these aspects is limited. The following aspects, however, can be controlled and contribute quite substantially to the success of a content marketing campaign: Read more
THIRD MAN Digital Solutions KG