Static or dynamic banner ads offer a good way to present a product or brand in a visually appealing way. They are displayed on other websites, in apps and portals via the display network. Clicks on banner ads are significantly cheaper than clicks on text ads in the search network. Banners are particularly effective in the remarketing area.
Gmail ads can also be delivered via Google Ads. These ads are displayed in Gmail inboxes and can contain not only images, text or videos, but also interactive forms.
Video ads on the display network and YouTube are a great way to increase your brand awareness. Your video ads can be played before other videos start or as a commercial break in longer videos.
These video ads are like TV commercials, with one very important difference: you can decide who sees your ad and who doesn’t.
Google shopping ads are a special type of ad, where your products get displayed directly in the search results. Unlike the classic text ads, they are not controlled by keywords, but are generated by a data feed of your online store. The data preparation is subject to exact specifications from Google, so that the ads can be accepted and displayed correctly.