Over the last few years the palette of social media platforms has grown more and more diverse and colorful. Everyday content is being shared, liked and commented on a rising number of channels. These channels pose a great, cost efficient opportunity to businesses to engage huge audiences and win over new target groups.
A successful placement on social networks has already helped numerous brands and business to big-time breakthroughs.
While maintaining an active presence on social networks is highly advisable for any kind of business, it is definitely worth taking some time up-front researching each platform’s quirks and features to single out the best suited channels for your own brand.
Each platform got its own dynamics, demographics and thematic focuses. Finding the optimal mix for one’s own social media strategy is the key to minimize resources needed while maximizing reach and marketing effects.
To help you find the ideal social media channels for your brand we profiled the currently most attractive platforms in this market.